Each expression in the lesson “Advertising Vocabulary” has been explained with definition and example. You should use them frequently in your spoken English in order to improve your communication skill. Always keep in mind, VOCABULARY plays a part in your fluency. For this reason, you should be well-prepared with a lot of expressions before your talk to anybody.
01. advertising agency
Meaning: a company that creates adverts for other companies
Example: I am going to contact an advertising agency for the promotion of my new business.
02. advertising budget
Meaning: the amount of money a company decides to spend on advertising
Example: A company’s advertising budget must be high in order to reach a huge audience.
03. brand awareness
Meaning: how well people know a particular brand
Example: Hindustan Unilever spent a lot of amount on advertisements for increasing its brand awareness.
04. brand loyalty
Meaning: the degree to which people continue to buy from the same brand or company
Example: I think mass advertising creates brand loyalty for a product.
05. buy and sell
Meaning: often used to refer to the buying and selling of items between individuals
Example: Many banks are willing to buy and sell shares on behalf of customers.
06. call to action
Meaning: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website or page
Example: I add a call to action button to my every article for generating more leads.
07. celebrity endorsement
Meaning: to have a well-known person promote a product
Example: Amazon sold over million products after starting celebrity endorsement in India.
08. classified ads
Meaning: small advertisements often put in a newspaper or magazine by individuals
Example: Manpower agency target their audience mostly through classified ads.
09. to cold call
Meaning: to call someone with the aim of selling something without them asking you to do so
Example: They had heard of Oyston, who had originally been contacted as a cold call, but they had never met him.
10. commercial break
Meaning: the short period during TV programmes when advertisements are shown
Example: Commercial breaks are too long these days.
11. commercial channel
Meaning: TV channels that make money from showing advertisements
Example: Commercial channels are sometimes a great way to sell product online.
12. to go viral
Meaning: to quickly become extremely popular on the Internet through social media
Example: That street boys’s singing video is going viral.
13. junk mail
Meaning: unwanted promotional leaflets and letters
Example: I have never opened any junk mail.
14. to launch a product
Meaning: to introduce a new product
Example: Reliance India is about launch a new product in market.
15. mailing list
Meaning: a list of names and contact details used by a company to send information and advertisements
Example: Can you please scratch me off from the mailing list.
16. mass media
Meaning: large media outlets like TV, newspapers and magazines
The Hatras incident received heavy coverage in the mass media.
17. niche product
Meaning: a product that is aimed at a distinct group of people
Example: Navy Arms has navigated bringing a niche product line into the mainstream.
18. to place an advert
Meaning: to put an advert somewhere
Example: Plaisance placed an advert in the ferry.
19. press release
Meaning: somethings written by a company for newspapers, magazines and websites to share and publish
Example: BCCI confirmed the names of the players in the press release yesterday.
20. prime time
Meaning: the time during the viewing schedule when most people watch TV or listen to a broadcast
Example: I never miss to watch the Prime Time show with Ravish Kumar.
21. product placement
Meaning: to advertise a product by using it as a prop in a TV show or film
Example: It was the first movie to feature onscreen product placement for its own merchandise.
22. sales page
Meaning: a page specially used to promote a product or service
News channels are not supposed to increase their TRP without showing a number of adverts in every program they brodcast.
23. to show adverts
Meaning: to display adverts on TV
Example: News channels can’t increase their TRP without showing a number of adverts in every program they broadcast.
24. social media
Meaning: websites that enable users to create and share content or to participate in social networking
Example: Almost every adult is fond of using social media in this generation.
25. spam email
Meaning: unwanted promotional email
Example: Spam email are really annoying.
26. target audience
Meaning: the people a company want to sell their product or service to
Example: I chose ESL teachers as my target audience in my previous post promotion.
27. word of mouth
Meaning: recommendations made by individuals to other individuals about a product or service
Example: I came to know about this product by word of mouth.